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K8凯发(中国)天生赢家·一触即发

K8凯发(中国)天生赢家·一触即发 k8凯发,k8凯发国际官网入口,凯发k8国际首页登录
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  • k8凯发没人能让打工人停下步伐但广西茶饮浅茶的两周年文案可以

    发布时间:2024-08-21 01:32:42 来源:k8凯发k8凯发品牌中心 阅读次数:

      基于此◇▼,两岁的浅茶还推出短片《情绪出口》=▪●★-,再现生活中面对工作△•★•…◁、学业时情绪决堤的时刻☆•○,并鼓励每个人勇敢地表达情绪•◇●•■,尝试找到情绪的「出口」▪•=▽--。

      兼具人文关怀和商业温度的浅茶▼◆☆▪,其实不止是「情绪可以有出口」△▲,回顾浅茶近两年的营销动作☆…△▼▽,从三八妇女节的「致敬了不起的她」k8凯发★▪◆▷、去年的「种草计划」=●▲▲▷、南宁交警联名的「安全文明出行」倡导行动……浅茶总能精准捕捉年轻用户的情感要点□◇▪,契合年轻群体的价值取向和潮流趋势▽-▷◁,在潜移默化中实现品牌新理念=■●、新态度的传递△•,并提升用户对品牌的好感度k8凯发◆■。

      今年5月☆▽◁•=□,广西茶饮品牌浅茶正值两周年之际将广告瞄准了南宁地铁3号线●-,网罗无数打工人的情绪发疯文学做成海报▪▪,贴满了地铁车厢◇•△…。这组浅茶「两周年Emotional版」的情绪文案▽-,给人一种★◁□“对话感◁•☆”★•,拉近和消费者之间的距离■•。以平视的姿态和消费者进行真诚的对话•□○△,配合对成年人情绪的精准洞察▽▽=•,吸引众多了消费者▷●。

      4月28日☆•△◁,南宁地铁3号线一辆◁□•▽“情绪可以有出口◆□▲■▪☆”的主题专列吸引了无数乘客驻足打卡◆…★□★△。

      据悉◆▪◆△■…,这是浅茶为两周年庆打造的◇▷“两周年Emotional版☆▪…■…◇”专列◇▽▼△△•,车厢内遍布关于各种情绪的对话☆△◁◁,醒目吸睛的绿色◁▲◁■▷,或负面或正能量的文案…▲★,在南宁地铁3号线内牢牢抓住了乘客的目光▽▷。

      •■△▷“情绪稳定=☆••”是一个人走向成熟的标志之一○--。目前▪…◇★▽,一直以来在很多人固有认知里▪◆▷●,解决方案往往是要▷◆★“控制…▽◆★◇”▲■▷、要◆▲•-•▪“冷静••=▽”…△◆•▲◁、要▼▲●“忍耐▷□▼▲□▲”…•■。但是咽下的这些情绪是真的消失了吗◆▲□•?并没有▪•◁■。

      浅茶此次营销-○…△,选用这些既不抱怨生活痛苦-▽,也不猛灌心灵鸡汤的对话☆…○▪=▼,反而更能引发年轻一代的共鸣——提供情绪出口才是用户的核心需求◆=■。

      浅茶两周年活动已经拉开序幕=★●○●=,因此当我们情绪面临决堤的时候☆•●■▲,在地铁3号线内扫码进入活动页面即可领取32元优惠券•□◁。据悉为了回馈新老客户◁=,5月20日周年庆日浅茶还会有更多趣味活动…◁▷!

      有意思的是■★…■,不同的车厢都有不同主题▼○=•★,分别为#全是实话车厢#=●•★▽▷、#不要焦虑车厢#•◇★、#打工人内心os车厢#○☆☆-▷▪、#粉红色泡泡车厢#●▪□、#进来挨夸车厢#●◆=…◇、#好运爆棚车厢#●●•△□■,对应的主题情绪如「一个卖奶茶的◆☆▼,只用鲜奶和纯茶…▼★…◁,骗人是小狗」=▷•、「没啥好焦虑的…●•,触底就能反弹★△◆◇●☆,再差也不过是现在」■★△■•、「每天多睡一分钟◆◇,地铁上面练轻功」•▷、「谢谢你听我废话▼•,不介意我意念回复▪◁□▷,一起在雨天拖鞋压马路」◁-▷•、「你做的方案活该一稿过」•▽○…●…、「踩这里…▷▼★,收获满满欧气」★□◆-…。